We will be walking in Ireland the home of the world renowned Guinness beer.
here is A bit of history on Guinness
The Guinness brewery began in 1759 when Arthur Guiness took £100 which we had inherited and signed a 9,000 year lease at a dormant brewery in St. James Gate, Dublin. Here he began producing beer and in the 1770’s moved into the area of porter. This move proved to be the making of the business with exports increasing steadily throughout the 19th century. Arthur’s sons went on to grow the business and by 1876 they were exporting 779,000 barrels of Guinness each year. In 1886 the company went public and saw itself become the largest brewery in the world.
The specific recipe for Guinness remains a closely guarded secret. It is little wonder the Guinness name is known throughout the world as 1.8 billion pints of Guinness are sold every year!
The brewery has had many logos over the years. Many have taken on a life of their own.
One of the classics logos from the 1920-30’s ad campaign.
It just seemed appropriate to title our walk “lovely day for a Guinness ” No comment on the characters in this ad and any resemblance to the two walkers.
Another appropriate logo For our walk from the 1930’s
Personally I think this ad is the best for us and our walk
The logo above, has its own Facebook page.
Great marketing
A bit over a week till we walk. We will be in Ireland sharing our first Guiness. I am sure it will not be the only one.
Leslie
PS
A side story to the Guiness family
Guinness Book of Records
Now it’s the time to talk about the famous Guinness Book of Records, which today is known by all, young and old. Legend has it that the idea of its creation came to a managing director Sir Hugh Beaver (1890 – 1967), when one day he looked in a bar. During a conversation with friends, he told a story of how he recently had been on the hunt and was not able to shoot a golden plover. One of the Beaver’s friends said that this bird was the fastest in the world, and Hugh could not get even if he really wanted to. He was objected by other friend who assured that the plover is not the fastest bird.
It was then that it dawned on Hugh Beaver that all over the globe there were thousands of disputes like that that take place in such small gatherings over a pint of beer. He decided that he should create a book that would contain evidence of formal records in various fields. Soon, Hugh Beaver talked with one of the major news agencies, based in London. During the meeting, Beaver and his new companions concluded that the release of such a book could be a very right way, which would bring them good income.
And there was a Guinness World Records, which quickly became the best selling book in the world (of course, not counting the Bible).
Later
Lovely Day for a Guinness 